Virtual events have been experiencing a boom throughout the COVID-19
pandemic, will this be a one-crisis wonder or is it here to stay? To answer this,
it would be best to first take a look at the pros and cons of the world of virtual
events. The positive of this emerging trend is that they’re better for the
environment, more accessible, saves attendees’ time as they don’t have to
travel or spend money lodging in different accommodations. They are certainly
cheaper for organizers as they do not have to worry about hiring a venue or
dealing with caterers which therefore means that they can sell event tickets for
But they also have some obvious disadvantages.
One of the drawbacks is that you don’t get those free drink and beverages that
some of us would usually enjoy at most physical events. Another disadvantage
is that there is no much room to bond with other attendees as one would at a
physical event. Lastly, people are not just used to them yet.
Nevertheless, it has been a bit of a wakeup call for businesses, now have the opportunity to pivot their organisation toward a brand new start-up that in turn adds value all year round. According to Bruce Walker, cofounder of Future X, the organisers of the Impact Summit, virtual events might be a much more profitable proposition for most organisations than physical conferences.
In the Afro-Caribbean events industry, Covid-19 has given us the opportunity
to see that virtual event can be part of the entire plan for events in the future.
“Virtual conferences before were not a great experience,” says Theuma
founder of SaaStock. “Now the tech is there, it will be interesting to see if this
will totally replace in-person events.
By Rita Osa
Elite Affairs Magazine