Tosin is a tech-savvy entrepreneur and founder of The CA Brand. A Creative UK Wedding Films Agency established in 2011 reputably known for delivering quality service with precision and innovation. Tosin also co-owns other businesses such as Teal Feathers, a cleaning company; an antidote for all cleaning needs. Over time, Tosin has expanded her businesses by building a team of trusted collectives. A combination of Business and its affiliation with the Arts has propelled Tosin and her work into an illustrious sphere. Tosin is a wife to One Love, mother of two amazing souls, a listening ear to many and a friend to some, a shoulder that most cry on, and most importantly, a contributor to humanity.
Driven by inspiring minds and helping people pursue their passion, Tosin’s past is a driving force for the woman she is today. Her journey from grass to grace, her lonely moments, her depth of darkness and discomfort, her challenging health and her history of having to survive on one or no meals a day, is what keeps her striving to do better. After carrying the burden of feeling NUMB for almost 30 years, in 2018, Tosin finally decided to contributor to humanity. Driven by inspiring minds and helping people pursue their passion, Tosin’s past is a driving force for the woman she is today. Her journey from grass to grace, her lonely moments, her depth of darkness and discomfort, her challenging health and her history of having to survive on one or no meals a day, is what keeps her striving to do better. After carrying the burden of feeling NUMB for almost 30 years, in 2018, Tosin finally decided to write her HEALING. This birthed the launch of her book, loved by so many: NUMB.
A few weeks ago we sat down to Interview this great personality, a woman whom we have so greatly heard has been making waves in our world, a woman who is outperforming, outstanding, innovating and soaring. Enjoy!
So, tell us a little bit about your background and how the idea of your business came about. I am Tosin Founder of the CA Brand, born on the 30th of September 1988 in Lagos Nigeria. I stumbled into my business. I did not dream to be a business owner. I was a diligent worker, working my way up in retail when I picked up the camera for the first time and fell in love. My love for the camera blossomed. I started creating food content on YouTube 12 years ago. I was then asked by a friend to film the behind the scenes of her wedding, the video went viral. People started asking me to shoot their wedding films, after a while, the videos kept going viral, that’s how my business was birthed. I seized an opportunity in demand.
What was your key driving force to become an Entrepreneur? I won’t sit here to tell tales, but one thing I do know is I am a dreamer, and I love to experiment to innovate. My entrepreneurial journey has one force, my past. I do not want to go back to poverty and homelessness.
How did you come up with the business name The CA Brand? My company name has been rebranded many times. Each time we have had a major growth and lesson learnt, we have re-branded. Here are lists of names we have used in the past. Wisdom Productionz (Cheesy, unprofessional to me), Toch of Class (again, cheesy and unserious), Christiana Andrews (The viral name) my middle name and husbands name combined. People love this name! The CA Brand – Business has grown beyond me to 18 other creatives. So we decided to change the name this year to aid growth and expansion. So far the re-brand has been beneficial to the business.
What challenges would you say you faced at the beginning of the business? At the start, my biggest challenge was how to price the business. After a while, it was keeping up with the demands and expectations.
Who is the business targeted at and how did you build a successful customer base? Our audience are mainly African – Caribbean community. We have seen the pattern over the last 10 years. Our audience has shaped the way we strategies, we listen to them, read their comments and feed them what they need (content). Our customer base is through recommendations, personal relationships, social media shares and YouTube.
What kind of culture exists in your organisation and how did you establish it? Our company’s culture is compassion and empathy; I’m currently training to become a Therapist, as my passion for mental health plays a big role within my organisation culture and ethics. We treat everyone with love, respect and compassion.
Lastly, what word of encouragement have you got for a young aspiring female entrepreneur? My word of encouragement is to try, you never know until you try. Do not give up. Set your tone from day one and know when you need to get support.
By Glenda Richards Elite Affairs Magazine